A tech journalist and cultural critic with over a decade of experience covering digital transformation and societal impacts.
One of the original creators behind the famous frozen dessert company Ben & Jerry's has announced how corporate owner Unilever prevented the launch for an innovative Palestine-themed frozen dessert product.
Ben Cohen, who established the company with Jerry Greenfield, announced that he plans to personally create this new product as part of an individual series showcasing causes Ben & Jerry's has been barred from addressing publicly.
This latest development intensifies the continuing conflict among the internationally recognized dessert company and its corporate parent, the UK-based consumer goods giant which has owned the ice cream brand since 2000.
The co-founders have asserted that the parent company and their ice cream division Magnum improperly prevented their company against "fulfilling its ethical commitments".
The entrepreneur stated via social media how he's developing a new watermelon-flavored sorbet, requesting consumer ideas regarding the product's name and additional components.
“I'm accomplishing what they were prevented from doing,” Mr. Cohen stated in a cooking set. “I'm making a watermelon-flavored ice cream that advocates for permanent peace in Palestine while demanding addressing the harm that was done there.”
This particular fruit has become an emblem for support for the Palestinian people because of its colors, that closely resemble those of Palestine's national banner – red, green, black and white.
In 2021, Ben & Jerry's refused to sell their merchandise in areas under Israeli control, leading to the parent company transferring their Israel business to an Israeli distributor, thus allowing ongoing distribution in disputed territories.
The new dessert series is being created through Ben's Best, the socially conscious ice cream brand that originally created several years back for endorsing former US presidential candidate Bernie Sanders via the product "Bernie's Return".
The founder revealed that he will develop additional frozen dessert varieties that address concerns which the company was silenced from speaking about openly by corporate restrictions.
The announcement comes after co-founder Mr. Greenfield resigned his position at Ben & Jerry's recently, after many years with the organization, mentioning worries that its independence was undermined after corporate moves to restrict their advocacy work.
Previously, Mr. Cohen remarked how “My partner has strong compassion and this conflict with Unilever was breaking it."
“My conscience leads me to continue to work within the organization to advocate for its independence so that the company can actualise its ethical purpose, the values which it was founded on and has maintained for decades," he told journalists.
A tech journalist and cultural critic with over a decade of experience covering digital transformation and societal impacts.