A tech journalist and cultural critic with over a decade of experience covering digital transformation and societal impacts.
The UK government is experimenting with a fresh approach on leaving the EU, though this should not be confused with a policy reversal. The modification is primarily tonal.
Previously, Keir Starmer and Rachel Reeves described Britain's separation from Europe as a permanent feature of the political landscape, difficult to manage maybe, but ultimately unavoidable. Now, they are prepared to admit it as a serious problem.
Speaking at a local economic summit this week, the finance minister listed Brexit alongside the pandemic and austerity as causes of persistent economic lethargy. She reiterated this perspective during an International Monetary Fund meeting in the US capital, noting that the national efficiency issue has been worsened by the manner in which the Britain departed from the EU.
This represented a precisely formulated declaration, assigning damage not to Brexit itself but to its implementation; faulting the politicians who negotiated it, not the voters who endorsed it. This distinction is essential when the financial plan is presented soon. The aim is to assign certain economic problems to the deal negotiated by Boris Johnson without seeming to disrespect the aspirations of those who voted to exit.
Among evidence-focused observers, the financial debate is mostly resolved. The Office for Budget Responsibility calculates that the UK's sustained output is four percent reduced than it could have been with continued EU membership.
Beyond the expenses from new trade barriers, there has been a ongoing drop in business investment due to political instability and unclear rules. There was also the lost potential of government energy being redirected toward a task for which little planning had been made, since supporters had thoroughly evaluated the real-world requirements of making it happen.
When facts are undeniable, officials struggle to maintain political neutrality. The central bank chief informed a recent international forum that he takes no side on EU exit then stated that its impact on growth will be adverse for the foreseeable future.
He predicted a mild corrective rebalancing eventually, which provides scant relief to a chancellor who must tackle a significant revenue shortfall immediately. Tax increases are planned, and Reeves wants the citizens to understand that Brexit is a partial cause.
This admission is worth making because it is true. That doesn't guarantee electoral advantage from saying it. This truth was apparent when the government delivered its earlier fiscal plan and during the general election campaign, which Labour fought while sidestepping the certainty of tax increases.
Now, with the government being neither new nor popular, explaining economic hardship sounds like justifying failure to numerous constituents. There could be more benefit in blaming the Conservatives for everything if they were the only alternative and a credible threat. The classic incumbent strategy in a bipartisan contest is to claim cleanup duty the opponent's errors and caution voters. The rise of another party complicates matters.
Ideological gaps between the two parties are minimal, but voters notice personal rivalry more than ideological alignment. Those attracted to the Reform leader due to lost faith in the system—especially on immigration control—don't see the two parties as aligned groups. One party has a record of allowing immigration, while the other does not—a difference Farage will repeatedly emphasize.
The Reform leader is reluctant to talk about EU exit, partly because it is a legacy shared with Conservatives and partly because there are few benefits to showcase. When pressed, he may argue that the goal was undermined by poor execution, but even that explanation admits failure. Simpler to change the subject.
This explains why Labour feels increasingly assured raising the issue. Starmer's address to supporters marked a significant shift. Previously, he had discussed UK-EU relations in bureaucratic language, focusing on a partnership renewal that addressed non-controversial trade barriers like customs checks while steering clear of the sensitive topics at the heart of the post-referendum turmoil.
During his address, the PM stopped short of old remainer rhetoric, but he hinted at awareness of previous assertions. He referenced "false promises on the side of the campaign vehicle"—alluding to exit supporters' vows about health service money—in the context of "snake oil" promoted by politicians whose simplistic answers worsen the nation's problems.
Leaving Europe was equated with the pandemic as difficult experiences endured by ordinary people in recent years. Comparing Brexit to a disease signals a hardening of rhetoric, even if the economic measures currently under discussion in Brussels remain the same.
The aim is to link Farage to a well-known example of political mis-selling, implying he cannot be trusted; that he capitalizes on frustration and creates conflict but lacks governing competence.
Recent suspensions of four Kent councillors from Reform's local government team reinforces that message. Leaked footage of a video conference revealed internal disputes and recrimination, demonstrating the difficulties inexperienced figures face when delivering public services on limited budgets—much harder than campaigning about cutting waste or managing borders.
This line of attack is productive for Labour, but it depends on the administration's own performance being good enough that choosing the challengers seems a dangerous experiment. Moreover, this is a strategy for a future campaign that may not occur until 2029. If the leadership wish to appear as antidotes to Faragism, they must demonstrate in the interim with a clear, constructive program of their own.
There are limits to what can be achieved with a change in tone, and time is short. How much easier to argue now that Brexit is an affliction and Farage a fraud if they had stated this before. How many more options might they have? Do they merit praise for admitting it now when other excuses have failed? Yes. But the issue with reaching the obvious conclusion via the most circuitous route is that observers wonder the delay. Starting from the truth is quicker.
A tech journalist and cultural critic with over a decade of experience covering digital transformation and societal impacts.